Have you noticed that you’re receiving less value for your hard earned money? Products are being designed with inferior parts resulting in shorter lifespans and services have turned into a lifetime sentence with ‘subscription models’. If we don’t change the way we think about transactions, this behavior will continue until consumer value is completely erased through profitability maximization.

We’re not economists or even the most successful entrepreneurs, but what we have stumbled upon is a method of doing business that feels good by caring about each party involved in a transaction.  Yes, that’s right.  Caring about people.  After all, businesses are simply entities made up of individuals who deserve respect and need to be treated as valued human beings.  It feels good to treat people with care and respect by giving them the value they deserve.

Together we want to tackle a crucial but ridiculously challenging business goal: shifting from greed and profitability to value and generosity.